Gray Label was founded by Emily Gray in 2011 and takes a special place in the children’s world since then.
They are seen worldwide as a pioneer in sustainable production and have a pronounced opinion on products
for children: the more space for the child’s unconditioned character, the better.
This philosophy is reflected in all their product categories, from clothing, bed linen, perfume and accessories. The brand always chooses a relaxed appearance with mature details, without losing the childlike innocence. The collection is perfect for yuor 0 to 10 year olds. All items are made of 100% GOTS certified organic cotton.
It is Gray Labels aim to bring calmness to the world of children’s fashion by designing easy-to-wear, soft-tone coloured and minimalistic collections in which the purity of a child emerges best.
For Spring /Summer 2020, the brand’s essentials are accompanied by breezy, swirling seasonals calling for bold
statements when combined with the new colour Faded Red.
The SS’20 colour Faded Red combines perfectly with the essential colours Mustard, Nearly Black or Grey Melange. Also the colour Moss, introduced in Autumn/Winter 2019, will be available to add an extra dimension to the colour palette. With a comfortable fit at its core, the breezy, swirling and playful designs like the Relaxed Pocket Shorts, The Baby Short Salopette and the Sun Dress are easy and fun to wear with matching accessories like the striped Head Scarf or Baby Sun Hat. Continuing in the range is Gray Label’s Natural Eau de Parfum for new and expecting mothers ’Nurture’, a wide range of bed linen and bedding, and footwear collaboration Novesta, this time executed in Gray Label’s own fleece fabric.
Find out more under https://www.gray-label.com/