When clothes shopping for your kids you very quickly realize two things. First, everything is devided in genders. Second, the girls section is so much bigger than that for boys. You get the feeling that for boys there are so little options to find something nice. We think, that no matter if boy or girl, buy what you like for your kids and don’t limit yourself and your child.
This is the same experience that Danish couple Jacob and Cathrine Høilund had when looking for cool clothes for their sons. They very quickly decided to set out on an adventure to create a street fashion brand that would look cool on boys and girls aged 2 – 14 years and fill the gap in the market.
Nordic simplicity meets street. Sometime Soon manages to reflect both in their collection, creating a natural cool style witch doesn’t look pretentious. We love the edgy and a bit rougher aesthetics of the brand. The neon pops, sherpa vests, nylon elements and printed styles merge into the perfect look for your kids. You will find „I will change the world“ phrases on T-shirts, sweats, caps and jackets. Looking for something that empowers your kid in todays time and age? Here you go.
The majority of the Sometime Soon fabrics are produced at a local danish fabric mill creating jobs locally. The majority of the collection is Oekotex standard 100 certified and made from GOTS certified organic cotton.
Fall Winter 2019/2020
For their fall winter 2019/2020 collection they draw inspiration from the traditional outfits worn by the nomadic people of Mongolia. You can find a wide variety of earthy colors such as grey, brown, gorgeous green, and the Sometime Soon go to favorite black, of course.
To ensure that your little ones are protected from the cold and stay nice and dry, functionalty is key during winter. This season Sometime Soon has the most extensive technical outerwear selection that they have ever had. Ensuring your kiddos stay warm and sheltered from all conditions with features like: WP 13.000, high breathability, taped seams, fleece lining waterproof coating and SUSTAINABLE Sustans®filling.